Garage Gym Startup

Aja and Aryan are brothers who own Behemoth CrossFit. These two guys are truly awesome people and amazing athletes. However, it's their love for people and movement that have helped them grow their awesome gym, Behemoth CrossFit.

In this interview we cover entrepreneurship in the fitness industry, working with family, hiring coaches, and the future of their business.

I hope you can relate and learn a few things from this episode. It is a little bit longer, but totally worth it!

Direct download: ajaaryan_final_.mp3
Category:general -- posted at: 1:35pm EDT

What email system do you use? How do you capture emails? How quickly do you respond to emails? Do you use STREAK as a google chrome plugin?

If you answered no to any of these, you have to check out this episode. Emails, how we respond and what we do with them is more important than we realize when it comes to growing your business. Learn it, get it right and perfect it!

instagram: OTL on Insta

Facebook: OTL on Facebook

Direct download: garage_gym_start_up_episode_13.mp3
Category:The Fitness Business -- posted at: 3:33pm EDT

There are hundreds of ways to build a long lasting customer, but are you putting communication at the forefront of that list?

The way we communicate with our members can be a reason people stay for years, or leave within months. 

Do you think about communicating with each person differently? What is your EQ? 

As a bonus, we talk about scaling, how to communicate scaling and pre-requisite classes.

Direct download: garage_gym_start_up_episode_12.mp3
Category:The Fitness Business -- posted at: 3:33pm EDT

It's important we constantly get new faces into our gym doors. Not all will become members, but the more people we can get to experience our product, the better our chances.

In today's episode I talk about 3 events we use to get new and potential clients in the door and what we do next.

The bonus topic is about the things you will have to sacrifice now in order to have a great gym in the future!

A review means a lot to us, so if you can spare a minute to give us one on iTunes, that would be awesome.

Follow us on instagram: @otlfitness

Direct download: garage_gym_start_up_episode_11.mp3
Category:The Fitness Business -- posted at: 2:47pm EDT

Do you have a flow to your classes? Do you know how to create energy in the beginning of your class, maintain it and close it out with energy as well? One more question, how do you introduce new members on their first day?

How you control the flow of your class and how you introduce new members is very important and can create a consistency that your clients come to love and enjoy.

In this podcast I talk about how we "flow" through a class, create and maintain energy and close out classes with a bang!

Follow us on Instagram!

Follow us on Facebook!

Direct download: garage_gym_start_up_episode_10.mp3
Category:general -- posted at: 8:29pm EDT

Pricing is important from the very beginning. Too often trainers/gym owners under value themselves. But how do we even know what we're worth?

The other big mistake is the business model of under cutting other gyms in the area thinking that will bring you the business. 

Let's talk pricing, things to think about when setting prices, discounts, contracts, and much more!

instagram: @garagegymstartup


Direct download: garage_gym_start_up_episode_9.mp3
Category:general -- posted at: 4:06pm EDT

We hear about "community" all the time. In this episode I am going to cover 3 main topics about community.


1) What it actually means (at least to us at OTL Fitness)

2) Why is it important? It is a means to building your business and creating longevity.

3) How you actually do it. Remember, it starts from the top!

Check us out at:

instagram: @garagegymstartup

Direct download: garage_gym_startup_episode_8.mp3
Category:general -- posted at: 4:26pm EDT

In this episode I had the honor of interviewing someone I have looked up to for many years in both the fitness and business industry, Carl Paoli.

For those who may not know who he is, Carl is the creator of GymnasticsWod which is now the FreeStyle Connection a Seminar series which tours world wide. He is an investor with Str/keMvmt, he was coach to Annie Thorsdottir the 2 years she won the CrossFit Games, Author of Free+Style and he continues to add value to the fitness world with many years of gymnastics experience as a former National Competitor.

All in all, Carl is an amazing person and it would be a disservice to yourself if you did not listen to this episode in its entirety. 

Carl is here to add value and that he did. Here it is, Episode 7!

instagram: @garagegymstartup

Direct download: garage_gym_startup_episode_7_final_.mp3
Category:The Fitness Business -- posted at: 10:50pm EDT

Facebook can be a great go to place to get your gym noticed. But before you start shooting that video or creating that piece of content, you should consider a few things first. 

Your FB ad isn't about "Get a discount" or "Free Week". It should be about building a brand. FB is a place we go to be educated or entertained, not sold to.

In this episode I talk about how we do it after a lot of failure. But as always, if you think this is about getting 100 new clients in 1 month with FB ads, this isn't for you. This is about creating content to education, add value and create a brand. #LongTermThinking

Direct download: garage_gym_startup_episode_6.mp3
Category:The Fitness Business -- posted at: 2:25pm EDT

Getting your first members in the door can be easy for some and difficult for others. It was slow growth for us and we really built a strong foundation of our core members. 

In this episode I talk about what we did to get in our first members, and what your main focus should be.

In a future episode I will give tactical advice on advertising on Facebook. This episode is more about communication amongst your current members and business development with other local businesses.

Direct download: garage_gym_startup_episode_5.mp3
Category:The Fitness Business -- posted at: 11:01pm EDT

Partnerships are very common in the gym industry and breakups among those partnerships are too.  

In this episode I talk about partnerships, the pros, but mostly cons and being in business with your significant other.

Direct download: garage_gym_startup_episode_4.mp3
Category:general -- posted at: 7:25pm EDT

Too often I hear people use, "I want it to be perfect first" as an excuse to not execute. Nothing will ever be perfect, so avoid that barrier and start your journey!

Also, if you wouldn't mind, a quick review of the podcast would be great!

Become part of the Garage Gym Startup Facebook page:

Direct download: garage_gym_startup_episode_3.mp3
Category:The Fitness Business -- posted at: 12:44pm EDT

Not everyone is created equal especially when it comes to being an owner. Maybe you are currently a personal trainer at a globo gym (that's how I started) or maybe you currently train out of your garage. Whichever you do, here are some tips when it comes to taking the next step to opening your gym.

*youtube: rawfitteest for old school videos I made in my first home gym.

Direct download: garage_gym_start_up_episdoe_2.mp3
Category:The Fitness Business -- posted at: 4:29pm EDT

I'm so excited about The Garage Gym Startup Podcast. In this episode I'm going to share my journey into the business, my background and we are going to talk Location, Location, Location. 

The Garage Gym Startup is based on the steps we have taken. It may be helpful to some, and others it may not. But I do wish I had someone to listen to when I first started my gym and I hope to be that person for others.

If you have any questions, please email me at and I would love to answer your questions.

Also, here is the youtube channel I talk about in this eipisode: rawfitteest


Direct download: The_Garage_Gym_Startup_Episode_1_.mp3
Category:The Fitness Business -- posted at: 11:57pm EDT

We are excited to reach our 5 year mark as a business, but we know there are many more years to come. 

Check this episode out to hear how we have used Facebook marketing to help grow our gym slowly, but surely. 

Direct download: Untitled_-_5117_3.25_PM.mp3
Category:The Fitness Business -- posted at: 4:43pm EDT