Garage Gym Startup (The Fitness Business)

When you own a garage gym, all things are exciting especially a new facility. We are moving the gym to a new facility soon and we've hired a new coach. Both of these things are extremely exciting for us. Hear all about it in today's episode. 

Direct download: GGS_episode_episode_44.mp3
Category:The Fitness Business -- posted at: 1:40pm EDT

We are considering bringing on a new coach but the pandemic is making us question whether or not we should. But, I think looking and getting feelers out is always a great idea. Here's my outlook on it. 


Don't forget to find us on Facebook!

Direct download: GGS_Episdoe_43.mp3
Category:The Fitness Business -- posted at: 4:52pm EDT

The pandemic has forced many businesses to adapt, pivot and change. The gym industry is no different. Here are my thoughts on what garage gym/warehouse gym owners should be doing right now in order to create a great environment and business for the long term. 


Direct download: GGS_Episode_42.mp3
Category:The Fitness Business -- posted at: 1:55pm EDT

This is a question I have heard come up on few occasions. Should someone open a gym during the pandemic? This is something I answer in my own personal opinion on this episode. Hint: It may not be the best time to tie up in a bad lease, but now is a great time to start building up your community!


This is all about the fitness business and owning a gym. These are my opinions, I am not an expert in any of these subjects :)

Direct download: GGS_episode_41.mp3
Category:The Fitness Business -- posted at: 1:52pm EDT

A lot has gone on over the past 6 months especially for the gym business. In this episode, I am going to talk about what we've gone through as a business and where your mind should be right now. 


This is episode 40, don't miss it! 

Direct download: garage_gym_startup_episode_40.mp3
Category:The Fitness Business -- posted at: 12:59pm EDT

Jay Collins is someone I look up to as a gym owner and entrepreneur. As we all have been forced to close our doors, Jay has made crucial decisions not just to get through today, but changes that will change his business model forever. 

Learn how Jay faced closing his doors and his pivot into online training. He also closes with amazing words of wisdom.

Your gym doesn't have to close forever due to corona virus. You can make this happen IF you are doing what it takes to be in business for the long haul. 

Direct download: GGS_Episode_40_Jay_Collins_.mp3
Category:The Fitness Business -- posted at: 5:30pm EDT

Chase Ingram, owner of CrossFit Big D, was one of the first movers in the fitness industry to shut their doors. Chase had great insight from doctors in Italy as well as within his community.

Hear his story on the steps he has taken and plans to take through this pandemic we are all facing. 

Gyms will struggle through the corona virus. What are you doing to still be open at the end of this?

Direct download: Episdoe_38_Chase_Ingram.mp3
Category:The Fitness Business -- posted at: 5:14pm EDT

This past few weeks have been tough, motivating and inspiring. The Corona Virus, specifically COVID19 is taking it's toll not only on human life but on business as well.

Here is our story. Listen, learn and go forward.

Direct download: GGS_Corona_Virus_1.mp3
Category:The Fitness Business -- posted at: 5:00pm EDT

I recently received a question from a Garage Gym Start Up listener in regards to scheduling clients and which app we use or suggest (this was in relation to personal training). This gave me the idea of today's episode which is all about apps we use to schedule, run payment/financial history reports, do workout breakdowns and so much more!

If you want to be great in your fitness business, I would suggest using these apps, or similar ones, in order to make that happen! 

If you own a garage gym or fitness business check out our previous episodes.

Direct download: GGS36_2.mp3
Category:The Fitness Business -- posted at: 5:51pm EDT

In this episode I cover 4 topics in regards to business, life and a big promise I made to my wife because I want bringing too much negativity!

A big issue we are currently facing in the business is construction next to our building and a big lack of communication from our landlord. 

If you are a garage gym owner, I think this is a great (and short) episode to check out!

Direct download: episode_34_GGS.mp3
Category:The Fitness Business -- posted at: 7:37pm EDT

In episode 28 I talk about garage gyms and whether or not I believe they are going extinct and what you can do to avoid taking the wrong road when it comes to starting your gym. 


The industry is changing. Will you be ready?

Direct download: GGS_episode_28.mp3
Category:The Fitness Business -- posted at: 12:03pm EDT

A price change can be one of the hardest things to do as a gym owner. In the process you will lose members, question yourself, and maybe think about changing your mind. However, if done correctly, you could be setting your business up to survive for years to come. 

In this episode I talk about the changes we made, why we made them and how we think it will help us become a better business. 



Direct download: episode_27_price_change.mp3
Category:The Fitness Business -- posted at: 2:04pm EDT

There are a ton of great podcasts out there for business and life in general. As I drove to work, I thought I would share with all of you my favorite go to business podcasts that help keep me informed and motivated!

Direct download: GGS_Episdoe_26.mp3
Category:The Fitness Business -- posted at: 12:15pm EDT

Recently I have felt like I'm getting too comfortable when it comes to business. Complacency, in my opinion, is a disease. We must be self aware and get out of the feeling of complacency and make moves.

I also talk about creating ideas in this episode. Ideas should be something we have everyday. We don't have to act on all of them, but constantly be thinking of what is next and how you can be ahead of the curve.

Being a gym owner isn't easy, but I wouldn't change it for the world!

Don't forget to check out the VLOG. Search "Of The Lion Fitness" on YouTube to see the episodes.

Direct download: garage_gym_start_up_episode_25.mp3
Category:The Fitness Business -- posted at: 9:50pm EDT

Today's episode starts by me talking about a phone call that sparked this episode. Marketing companies who tell you what you aren't doing right yet they have no idea how to run a business. This leads me into who you should take advice from both in business and life!

Don't forget to check out our garage gym business VLOG. Search OF The Lion Fitness on YouTube and look for the series titled, The Next 5 Years.

Direct download: Garage_Gym_Start_Up_Episode_24.mp3
Category:The Fitness Business -- posted at: 1:53pm EDT

One thing we have really focused on recently is the question, "At the minimum, what do we need to effectively run our gym". This question has given us great focus in understanding how to be creative with our program design, allowing us to minimize equipment and setting ourselves up to scale more efficiently. 


  In the book E-Myth they talk about setting up your business to sell it (not something we plan on doing anytime soon). However, the idea they are trying to convey is: At the minimum, what does your business need to effectively run and are your procedures in place. Two very important things I recommend you looking into.


 Don't forget to check out our VLOG on youtube. Just Search Of The Lion Fitness on YouTube and look for the series called, "The Next 5 Years". 

Direct download: GGS_Episode_23_final_cut.mp3
Category:The Fitness Business -- posted at: 2:58pm EDT

In Episode 20, I talk on 3 main topics:

1) Starting small (it's still possible)

2) Get your business finances in order

3) Stop looking for reassurance

At the end of the podcast I give 3 tips (things we've actually done) that helped us increase members/revenue.

I also suggest a podcast you should download ASAP!

Don't forget to visit us on instagram: @garagegymstartup

Direct download: garage_gym_start_up_episode_20.mp3
Category:The Fitness Business -- posted at: 4:15pm EDT

Since starting OTL Fitness, I've gone through ups and downs both physically and mentally. In this episode I talk about being down, but what helps me get back in the zone.

This episode is special to me because it's important as business owners that we remain honest with our true emotions. I hope you all appreciate me opening up about how I feel!

Direct download: GGS_episode_19.mp3
Category:The Fitness Business -- posted at: 10:19am EDT

The best way to learn is through experiences. In this episode, Coach Travis Goyeneche and I talk on our experiences as coaches at OTL Fitness with a variety of athletes and how each of these athletes have made us better coaches.

From adaptive athletes, to athletes who want to do it their way, we've had and have the privilege to work with all backgrounds and we hope you can learn from our experiences too.

Instagram: @garagegymstartup



Direct download: Episode_17-_Experience_makes_us_better_coaches.mp3
Category:The Fitness Business -- posted at: 11:55pm EDT

In this episode I talk about why and how we use media.

It is never our intention to release a video and get new members right away. Our intention is strictly building brand!

I hope you enjoy this one. Don't forget to check us out on Facebook at


Direct download: garage_gym_start_up_media_episode_15.mp3
Category:The Fitness Business -- posted at: 11:28am EDT

What email system do you use? How do you capture emails? How quickly do you respond to emails? Do you use STREAK as a google chrome plugin?

If you answered no to any of these, you have to check out this episode. Emails, how we respond and what we do with them is more important than we realize when it comes to growing your business. Learn it, get it right and perfect it!

instagram: OTL on Insta

Facebook: OTL on Facebook

Direct download: garage_gym_start_up_episode_13.mp3
Category:The Fitness Business -- posted at: 3:33pm EDT

There are hundreds of ways to build a long lasting customer, but are you putting communication at the forefront of that list?

The way we communicate with our members can be a reason people stay for years, or leave within months. 

Do you think about communicating with each person differently? What is your EQ? 

As a bonus, we talk about scaling, how to communicate scaling and pre-requisite classes.

Direct download: garage_gym_start_up_episode_12.mp3
Category:The Fitness Business -- posted at: 3:33pm EDT

It's important we constantly get new faces into our gym doors. Not all will become members, but the more people we can get to experience our product, the better our chances.

In today's episode I talk about 3 events we use to get new and potential clients in the door and what we do next.

The bonus topic is about the things you will have to sacrifice now in order to have a great gym in the future!

A review means a lot to us, so if you can spare a minute to give us one on iTunes, that would be awesome.

Follow us on instagram: @otlfitness

Direct download: garage_gym_start_up_episode_11.mp3
Category:The Fitness Business -- posted at: 2:47pm EDT

In this episode I had the honor of interviewing someone I have looked up to for many years in both the fitness and business industry, Carl Paoli.

For those who may not know who he is, Carl is the creator of GymnasticsWod which is now the FreeStyle Connection a Seminar series which tours world wide. He is an investor with Str/keMvmt, he was coach to Annie Thorsdottir the 2 years she won the CrossFit Games, Author of Free+Style and he continues to add value to the fitness world with many years of gymnastics experience as a former National Competitor.

All in all, Carl is an amazing person and it would be a disservice to yourself if you did not listen to this episode in its entirety. 

Carl is here to add value and that he did. Here it is, Episode 7!

instagram: @garagegymstartup

Direct download: garage_gym_startup_episode_7_final_.mp3
Category:The Fitness Business -- posted at: 10:50pm EDT

Facebook can be a great go to place to get your gym noticed. But before you start shooting that video or creating that piece of content, you should consider a few things first. 

Your FB ad isn't about "Get a discount" or "Free Week". It should be about building a brand. FB is a place we go to be educated or entertained, not sold to.

In this episode I talk about how we do it after a lot of failure. But as always, if you think this is about getting 100 new clients in 1 month with FB ads, this isn't for you. This is about creating content to education, add value and create a brand. #LongTermThinking

Direct download: garage_gym_startup_episode_6.mp3
Category:The Fitness Business -- posted at: 2:25pm EDT

Getting your first members in the door can be easy for some and difficult for others. It was slow growth for us and we really built a strong foundation of our core members. 

In this episode I talk about what we did to get in our first members, and what your main focus should be.

In a future episode I will give tactical advice on advertising on Facebook. This episode is more about communication amongst your current members and business development with other local businesses.

Direct download: garage_gym_startup_episode_5.mp3
Category:The Fitness Business -- posted at: 11:01pm EDT

Too often I hear people use, "I want it to be perfect first" as an excuse to not execute. Nothing will ever be perfect, so avoid that barrier and start your journey!

Also, if you wouldn't mind, a quick review of the podcast would be great!

Become part of the Garage Gym Startup Facebook page:

Direct download: garage_gym_startup_episode_3.mp3
Category:The Fitness Business -- posted at: 12:44pm EDT

Not everyone is created equal especially when it comes to being an owner. Maybe you are currently a personal trainer at a globo gym (that's how I started) or maybe you currently train out of your garage. Whichever you do, here are some tips when it comes to taking the next step to opening your gym.

*youtube: rawfitteest for old school videos I made in my first home gym.

Direct download: garage_gym_start_up_episdoe_2.mp3
Category:The Fitness Business -- posted at: 4:29pm EDT

I'm so excited about The Garage Gym Startup Podcast. In this episode I'm going to share my journey into the business, my background and we are going to talk Location, Location, Location. 

The Garage Gym Startup is based on the steps we have taken. It may be helpful to some, and others it may not. But I do wish I had someone to listen to when I first started my gym and I hope to be that person for others.

If you have any questions, please email me at and I would love to answer your questions.

Also, here is the youtube channel I talk about in this eipisode: rawfitteest


Direct download: The_Garage_Gym_Startup_Episode_1_.mp3
Category:The Fitness Business -- posted at: 11:57pm EDT

We are excited to reach our 5 year mark as a business, but we know there are many more years to come. 

Check this episode out to hear how we have used Facebook marketing to help grow our gym slowly, but surely. 

Direct download: Untitled_-_5117_3.25_PM.mp3
Category:The Fitness Business -- posted at: 4:43pm EDT

We always want to be perfect, and there is nothing wrong with that. But if you are ready to open a gym, or launch a product, or just be awesome, don't wait to be perfect. Believe in your product/skill, and go make it happen. Perfect will only stop you and you will use it as an excuse to delay, delay, delay!

Direct download: TLR_episode_7_.mp3
Category:The Fitness Business -- posted at: 11:20am EDT

As gym owners and coaches it is important we are honest to ourselves when it comes to our strengths and weaknesses. This self awareness can help any soon to be gym owner find a specific niche or even help a current gym owner bring in more clients. Check it out and then give yourself a check over and be authentic, especially to yourself!

Direct download: Episode_6_TLR.mp3
Category:The Fitness Business -- posted at: 3:10pm EDT

There is WAY more to being a great coach than just knowing how to teach a squat. Here are some characteristics I believe everyone needs in order to not just be a good, but a GREAT coach!

Direct download: Lions_roar_episode_5.mp3
Category:The Fitness Business -- posted at: 7:19pm EDT

Many think owning a gym is about coaching, working out, and counting your $$. But let me tell you right now, none of that happens! Be ready for lack of sleep, 30 minute maintenance training sessions, and LOTS of hard work. It's not for everyone, but that's what separates good from great!

Direct download: episode_4_TLR.mp3
Category:The Fitness Business -- posted at: 2:05pm EDT

There are way more than 5 tools out there to run your business, but when you are starting out, these 5 will help any gym owner run more efficiently and effectively. I can't speak for everyone, but they really helped me!

Direct download: TLR_Episode_3.mp3
Category:The Fitness Business -- posted at: 3:58pm EDT

Is location everything when opening a gym? In this 20 min podcast I am going to go over how I chose my location, what to look out for, and how to allow clients to dictate growth and how to do it without going in over your head! 

It's not always about the biggest and fanciest location. For those of us who bootstrapped or plan on bootstrapping this business, we sometimes need to start small, then grow as our clientele grows!

Direct download: episode2tlr.mp3
Category:The Fitness Business -- posted at: 12:19pm EDT